What Should a Fair SEO Audit Report Include

What Should a Fair SEO Audit Report Include?

If your SEO audit is just a checklist of errors, you’re missing the point. A real audit tells a story — where your site stands, what’s holding it back, and how to grow.

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Here’s what a fair and effective SEO audit should include:
Site Health & Domain Insights
✦ Crawlability, indexation, mobile-first checks
✦ Domain authority and trust metrics
✦ Site architecture and hierarchy clarity
Organic Traffic & Keyword Trends
✦ Breakdown of branded vs. non-branded traffic
✦ Ranking by intent: informational, commercial, local
✦ Missed opportunities in SERP features
Technical SEO Overview
✦ Core Web Vitals (LCP, CLS, TTFB)
✦ Metadata, title tags, headings, alt text, and internal links
✦ Broken links, redirects, oversized assets
Structured Data & Schema Markup
✦ Breadcrumbs, Organization, FAQ, Services
✦ Valid JSON-LD with Rich Result eligibility
✦ Coverage across all key landing pages
Backlink Profile & Toxicity Check
✦ Authority vs. spammy links
✦ Disavow roadmap for toxic domains
✦ Link-building opportunities worth chasing
Competitive Snapshot
✦ How you rank vs. niche competitors
✦ Their keyword and content gaps
✦ Strategic ideas to outrank